I have a suggestion. Hire more engineers. It's really that simple. Hire more engineers that will build better cars that are more reliable. I'd love to buy an American car, but I simply cannot be without my car if it decides to go belly up. I own a Honda. Yes, I know that it was made mainly here in the US, but it was made with Japanese parts. Attention to detail is what they teach the Navy SEALS, and it's what they should teach to car manufacturers.
I know that every time I turn my key, unless there's no gas in it, my car will start up. I know I can put 200,000+ miles on my car and not think twice about it. New "exciting" cars won't cut it. You need to make a product that will stand the test of time. I don't consider 50,000 miles on a car "the 1/2 way point". My mother owned a Ford Thunderbird and when she put 50,000 miles on it, she wanted to trade it in because "it was getting up there in mileage". This is the wrong way to think about cars.
Reputation is key in the automotive world and if you have a reputation for building crappy cars, then you need to do something drastic to rebuild it. Offer 150,000 mile warranties, Offer trade in allowances for repeat customers, treat your customers with the utmost respect. These are the core values that many car manufacturers have seemed to have lost. Let's hope for their sake and the sake of their employees, that they return to those values.
Travis
travis@right wing lunatic .com
Monday, December 04, 2006
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