The Olympics are supposed to be about the spirit of competition among nations although we all know the games are about making money. With that in mind, McDonald’s is seizing the opportunity to promote its brand - even if it’s at the expense of America.
Ronald, Grimace, the Hamburglar, and the other characters at McDonald’s have chosen the slogan “Wo jiu xihuan Zhongguo ying,” for their Chinese marketing campaign. When translated the phrase means “I love it when China wins.” Think “I’m Lovin’ It” with a sino addendum.
This is problematic for several reasons with the top being that McDonald’s is openly supporting the Chinese. Brian Sullivan of the Fox Business Channel breaks sums up how all Americans should feel.
“Supporting the host nation is one thing … and you’re spending a lot of money on the Games and it’s appreciated. But show your appreciation to the American athletes and don’t openly pander to China’s Olympic fervor. Remember: you are an American company. You were built here”
Yet another company abandoning the US because it’s fashionable to do so. Go ahead McDonalds, lick the boot of your Chinese masters. It’s a good thing I don’t eat that poison anymore. I used to have McDonalds all the time, but they changed something in their food and I haven’t been able to eat it since without having to run to the bathroom and be in there with several rolls of toilet paper, sweating like I’ve just contracted Malaria (although sometimes I wonder)
So go ahead McDonalds, enjoy the summer games. When this comes around, you can bet that Americans will remember your little act of betrayal.
Travis
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